Here's a suggestion - how about 4x4 RESPONSE ;)

Well I was going to say that but it might be seen as me trying to steal WMs thunder.

But definitely the way to go, one of the original reasons for choosing the very short and simple "4x4 Response" as the Charity name was just that. it's a National "brand" that promotes all of us without getting complicated.

Which is exactly what we have been saying and using countless times over since the 18th call outs, keep up Tim!

Phones answered, Good morning 4x4 Response how can we help?
Control known as the 4x4 Response cell
Drivers referred to as the 4x4 Response drivers

Need I go on?............