West Midlands 4x4 Response on TV - Midlands Today.

[Tony Ferrari]

Yes like the number of individuals who have been phoning up and asking "can you take me to work tomorrow"

If we did and they offered us payment (no matter how small) we would technically be operating an unlicensed taxi service, now that's a whole new can of worms.

Back to media, I think you got a good showing for the first time. If you can maintain the contacts, they usually start to get it right after two or three appearances.

Radio is also a good medium to target as they rely on the face to face interview, so you get to correct any innacuracies then and there.

TV is a problem as they will always want to "process" your information for their own needs. I have been reliably informed that something like "West Midlands 4x4 Response" is just too long a term, they much prefer short sound bites so "4x4 volunteer" suits their reguirements better.

Remember they are aiming their content at a public, they firmly believe has an attention span measured in mere seconds. That's why the printed media is so much better as they want their readers to get a full explanation and so pride themselves on getting the details correct.

[Tim Childe]

Originally Posted by Tony Ferrari

I have been reliably informed that something like "West Midlands 4x4 Response" is just too long a term, they much prefer short sound bites so "4x4 volunteer" suits their reguirements better.

Here's a suggestion - how about 4x4 RESPONSE

[Mark Downing]

Originally Posted by TimChilde

Here's a suggestion - how about 4x4 RESPONSE

Which is exactly what we have been saying and using countless times over since the 18th call outs, keep up Tim!

Phones answered, Good morning 4x4 Response how can we help?
Control known as the 4x4 Response cell
Drivers referred to as the 4x4 Response drivers

Need I go on?............